Accessing neighboring cells for numpy array

How can I access and modify the surrounding 8 cells for a 2D numpy array in an efficient manner?

I have a 2D numpy array like this:

arr = np.random.rand(720, 1440)

For each grid cell, I want to reduce by 10% of the center cell, the surrounding 8 cells (fewer for corner cells), but only if the surrounding cell value exceeds 0.25. I suspect that the only way to do this is using a for loop but would like to see if there are better/faster solutions.

-- EDIT: For loop based soln:

arr = np.random.rand(720, 1440)

for (x, y), value in np.ndenumerate(arr):
    # Find 10% of current cell
    reduce_by = value * 0.1

    # Reduce the nearby 8 cells by 'reduce_by' but only if the cell value exceeds 0.25
    # [0] [1] [2]
    # [3] [*] [5]
    # [6] [7] [8]
    # * refers to current cell

    # cell [0]
    arr[x-1][y+1] = arr[x-1][y+1] * reduce_by if arr[x-1][y+1] > 0.25 else arr[x-1][y+1]

    # cell [1]
    arr[x][y+1] = arr[x][y+1] * reduce_by if arr[x][y+1] > 0.25 else arr[x][y+1]

    # cell [2]
    arr[x+1][y+1] = arr[x+1][y+1] * reduce_by if arr[x+1][y+1] > 0.25 else arr[x+1][y+1]

    # cell [3]
    arr[x-1][y] = arr[x-1][y] * reduce_by if arr[x-1][y] > 0.25 else arr[x-1][y]

    # cell [4] or current cell
    # do nothing

    # cell [5]
    arr[x+1][y] = arr[x+1][y] * reduce_by if arr[x+1][y] > 0.25 else arr[x+1][y]

    # cell [6]
    arr[x-1][y-1] = arr[x-1][y-1] * reduce_by if arr[x-1][y-1] > 0.25 else arr[x-1][y-1]

    # cell [7]
    arr[x][y-1] = arr[x][y-1] * reduce_by if arr[x][y-1] > 0.25 else arr[x][y-1]

    # cell [8]
    arr[x+1][y-1] = arr[x+1][y-1] * reduce_by if arr[x+1][y-1] > 0.25 else arr[x+1][y-1]

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